Building the ultimate Airbnb Management System

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this CASE STUDY

Description

Airbnb Super Pack is a management system designed so that Airbnb hosts can manage everything related to their units in one place. Likewise, thanks to the versatility of Notion and its design, we have been able to create a product that, in addition to having a good user experience design, is visually attractive.

Problem

Both as users and thanks to previous research we conducted, we were able to collect some of the biggest issues Airbnb hosts face. First of all, the Airbnb platform does not allow you to create a solid relationship with the client. Second, while Airbnb provides you with several management tools, these are insufficient. Therefore, there are several products on the market that allow you to manage your units. However, these products have a very high cost and a series of features that the end user with one or two units does not use and has to pay for them.

Constraints

Although Notion is a blank canvas, it is a software that has its own limitations. Therefore, creating an ambitious management system that could solve the aforementioned problems was a challenge. Both from a UI and UX design perspective, the fact of being "trapped" in Notion has made us more reactive to problems and much more creatives.

Finding the problem

In order to design a solution for the aforementioned problems, we decided to follow the process whereby:

- We defined the problems
- We thought of as many solutions as possible
- We chosed the solutions that best suited the problem
- We categorized the solutions
- We created a user flow

Defining the problem

We have previously mentioned the two big problems that we want to solve. However, with the aim of solving those two big problems. It is necessary to identify and define what are all those small problems that an Airbnb host encounters in their day-to-day life.

After brainstorming for no more than 15 minutes, we managed to identify a total of 18 different problems. Which could basically be summarized as:

- Difficulty communicating between the host and the guest. Therefore, it is very difficult to improve the user experience and retain it.
- Software management system are very expensive and usually require a subscription
- The host does not have a place in which to keep track of its inventory, its suppliers, or its finances.

For each of these problems we assign a small tag, green means that it is a problem that we can solve with Notion, orange that we can solve in Notion and red that was unfeasible.

Categorizing the problem

Having defined the main problems, it was time to categorize these problems. In my opinion, this exercise is ideal to visually obtain different groups of problemsn and be able to focus not only on a specific problem but on several similar problems.

Generating solutions

To let our brain juices flow, we focus on writing as many ideas as possible. After 15 minutes, we decided to put all those ideas in common. We read it aloud and then proceeded to vote on ideas that we thought might be doable. Thus, the ideas that are tagged with the thumb up are the ideas that we consider doable. The ones with the question mark are the ideas that we are not sure can be implementable solutions. And finally, the ideas that have the thumbnail are the ideas that we consider that cannot be developed.

Categorizing the solutions

After having decided what are the possible solutions that we wanted to implement. Now is the time to categorize them. This step was very important as it allowed us to define what the different sections of the management system were going to be. Thus, you can see in the image the different categories that we create.

User Flow

After having defined the different sections that the management system should contain, it was time to define how the user flow was going to be during the use of this product. In this case, we decided to separate the system into three main parts. The first related to management, which includes the management of the hosts, the booking, the finance hub and the management of suppliers. A second part related to the resources that we have included so that you can step-up your game. And, a third part of documentation that details how to use the system through a guide and different tutorials.

Final
Product

After more than two months designing the different pages of this product, we reached the end of the road with a very good product. Which includes the following:

Management system

A space to manage all your rentals. Connect every rental with tasks, finances & more

My units: Control all your rental units from here.

Guest Management: a space for information related to your guests in each of their Customer Journey stages: prior to bookings, instructions during their stay, and information after departures (include template for surveys and reviews).

Booking Management: a space to manage all your bookings and have specific control of your clients.

Property Management: a space to manage  "all". Manage the inventory, your legal contracts, your suppliers, and your tasks from here. Each space can be related to specific expenses, units, and bookings.

Finance Hub: the financial space to track expenses, incomes, and balances. See which unit gives you more profit and when are you earning more money.

Tasks Management: a quick view of all your tasks related to any management space and your current guests.

Guests CRM: a quick view of all your current and former clients.

Landing
Page

After creating the Airbnb Super Pack, it was time to start the promotion of this product.  For this, I designed and developed a landing page with Webflow in which you can consult all the information related to this product. The objective of this page is to generate a relationship of trust with the client from the beginning. Thus, we have also enabled the option to request a demo of the product.

Challenges

Used to designing websites and mobile applications, having to design with Notion's own limitations makes you push creativity to the max. It has also had a certain level of complexity to adapt the product design process. On the other hand, another of the great challenges has been to be consistent in the visual part of the product to try to convey a premium look & feel.

Learnings

We did some very important user research before starting this project. We conducted user surveys, benchmarked, and even created a free product to gauge interest. Still, it has been difficult to interact and test with users. Which, taking into account previous experiences, it is necessary to redouble efforts to be able to interact with users and who can give feedback.